This work shows the value of distinctiveness and consistency. Robeco (the pioneers of data-driven investments) needed a new global brand platform to help their expansion plans across markets. So was born the Robeco wireframe world, depicting the world as data, with real people embodying the human, emotional benefits of investing. Created with CGI digital-first animations and live-action filming, the work has run across every touchpoint in 27 countries. And since campaign launch, Robeco has risen from 15th to 7th in sector brand rankings.