Business gets a bad press. Literally. 90% of articles about companies are negative. The CBI, which promotes British businesses, wanted to redress the balance. So here’s a neat idea. Create a national debate about the role that business plays. Debates, by definition, should give both sides an equal share of voice. Raising positive stories about business from 10% to 50%. The Great Business Debate lived across a campaign website, social media (@bizdebate), video, EDM, advertising and live debates. And it celebrated its first birthday with over 160,000 page views, 86,000 users and over 8,500 followers.