I’ve always liked long copy projects. They take me back to my student, dissertation-writing days. Now, as then, it’s all about arranging ideas and information into a logical and interesting argument. Although I know my grammar and proper punctuation, I also know my job is to make the words flow and be easily absorbed by the modern reader. If I need to break a few rules along the way, then so be it. Here’s an example of several brochures I wrote for Pay.UK - the retail payments authority.