RedCloud is a next-generation, blockchain-based e-commerce platform, that connects businesses across the supply chain, freeing them from the constraints of handling cash, business location and inefficient technology. That’s the spiel but what RedCloud really needed was a brand idea that brought to life the benefits behind the tech and appealed to people from Lagos to Buenos Aires. So I created ‘Business liberated’, a global, digital campaign that reflects the human-centric, user-friendly nature of the platform.